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PPC Course (Pay-Per-Click Marketing) Overview

Pay per click is a mode of advertising and the main aim of this advertising is to attract the customers towards the product of a website, In other words, it can be said that PPC helps in the promotion of a website and helps in getting a lot of traffic. PPC Online Training from FolksIT will teach you all the concepts of PPC and you will be able to perform better digital marketing with the help of this advertising method. This Google PPC training course will establish you as a digital marketing manager, specialist, SEO manager, and you can get many other PPC online training jobs.

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Google PPC Training Online Overview

PPC Training

PPC training online is a course that will develop you as an advanced digital marketing professional. There is a huge demand for PPC professionals as many businesses want to promote their business and a PPC professional can help them in achieving their goal. 

The Google PPC course will help you to analyze the results and arrange ad campaigns accordingly. Other concepts that you will learn in this course are Google Adwords and PPC introduction, lead generation, measurement of performance of the campaigns, algorithms related to ranking, etc.

Google Ads PPC Certification Key features

  • Demos of Google and Facebook ads will be given.
  • Industry-based dummy projects will be provided.
  • Learn the working of Google ads, Google analytics, etc.
  • Understand the concept of various forms of digital marketing related to PPC.
  • Learn the methods of keyword research.
  • Demo classes will be arranged before the course starts.
  • Get PPC Certification.

Who should take PPC Certification Course?

The Pay per click course can be done by a number of people who want to make their career in digital marketing as a PPC manager. Some of these people include digital marketing executives, marketing managers, sales professionals, owners of the business, and freshers.

Course curriculum
    • Account setup
    • Creating adwords account
    • Adding adwords account
    • Dashboard
    • Billing Setup
    • Bidding Strategies
    • Shared Library
    • Ad networks
    • Working with Publishers
    • Working with Advertisers
    • Understand the concept of Ad inventory
    • What are TrueView Video ads?
    • What are Bumper Ads?
    • Creating Campaign
    • Limitations of Campaign
    • Multiple Accounts Management
    • Location and Language Settings
    • Networks and Devices
    • Bidding and Budget Setup
    • Schedule: Start date, end date, ad scheduling
    • Ad delivery: Ad rotation, frequency capping
    • Demographic bidding (Display Only)
    • Ad groups and Keywords
    • Keywords Targeting
    • Importance Quality Score
    • Keyword Style/Type (Broad, Phrase, Exact, Broad Modifier and Negative)
    • Target Placement Targeting
    • Topics & Interest based Targeting
    • Customized Target Settings
    • Cost per Click (CPC) strategy
    • Cost per Mile/thousand Impressions (CPM) Strategy
    • Cost per Acquisitions(CPA) Strategy
    • Cost per View (CPV) Strategy
    • Return on Ads Spend (ROAS) Strategy
    • Target Outranking Share Strategy
    • Target Search Page Location Strategy
    • Maximize Clicks
    • Maximize conversions
    • Enhanced cost per click (ECPC) Strategy
    • Text Ads
    • Dynamic Text Ads
    • Call Only Ads
    • Responsive Image Ads
    • Concept of Video Ads (Skippable & Non-Skippable)
    • Dynamic Search Ads
    • Gmail Ads
    • Light box Ads
    • General Purpose Ads
    • Understand the concept of Remarketing
    • Affinity Audience Targeting
    • In-market Audience Targeting
    • Gmail Users Targeting
    • Location Based Targeting
    • Contextual Targeting
    • Conversion Tracking Code
    • What is A/B Testing?
    • First Click Attribution Model
    • Last Click Attribution Model
    • Time Decay Attribution Model
    • Linear Attribution Model
    • Position Based Attribution Model
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PPC Training FAQ’s:
1.What is digital marketing?

Digital marketing is a type of marketing in which internet is used as a medium to purchase and sell products. It includes several parts such as SEO, SEM, SMM, PPC, etc.,

2.Will you arrange quizzes for us?

Yes! We will arrange quizzes in the form of mock tests.

3.Will you provide live training or recorded videos?

We provide live training and recorded PPC training videos are also provided after each class.

4.Who will provide us course completion certificate?

FolksIT will provide you the PPC certification upon successful completion of full course online.

5.Will you provide job assistance and resume development facility?

Yes! We will provide resume development and job assistance facilities. Certified PPC candidates will get the jobs quickly.

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Live Instructor-led classes

We would like to create the best learning and interactive environment for our learners as part of their online learning experience.

Expert & Certified Trainers

We have one of the best faculty, with our trainers having substantial real-time industry experience. And are proactive in providing you the best information.

Flexible Schedule

Schedule your timings according to your convenience. No need to delay your daily work schedule.

Real-time Scenarios

Our learners are provided with real-time industry scenarios and also Industry-specific scenarios for practice and mock tests.

e-Learning Sessions

We provide our learners with online training videos and also have live training and practical sessions.

24/7 Support

We provide round-the-clock assistance and we are yearning to solve your queries with help of our expert trainers.

Why FolksIT

Extreme high-quality interactive training

Cutting-edge curriculum with job-ready training methodologies aligned with industry requirements.

Situational help and work assistance

Top-notch experts bring in the best practices and assignments, with live availability.

Learn & Practice on real-world problems.

Practice on real-world scenarios and data sets with hands-on experience.

A classroom like learning experience

Ultimate learning experience. Engaging, interactive, and communicative.