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Advanced Social Media Marketing

This online training of Advanced social media marketing is crafted by the industry experts in digital and social media marketing. The rise of the internet and mobile phones and their penetration in remote areas has changed the face of conventional or traditional marketing. Now it is all about making people or consumers follow you on different social media platforms, creating awareness, promoting products, or convincing them through social media platforms. This advanced social media training provides you all the skills required to be a social media marketing specialist. This advanced social media certification program will make you an expert in designing social media marketing ad campaigns and to become an asset to your company.

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Course Overview

Social media marketing is one of the forms of digital marketing. Social media and marketing are interrelated. Social media platforms are used to increase the customer base for the company and make people follow your brand. People using the internet have also increased tremendously even in remote villages so this increases the reach for the companies. With companies increasing the budgets for digital marketing, social media marketing services are also increasing. This social media marketing course will make you an expert in marketing strategies through social media. You will learn how to plan, conceptualize and execute the marketing strategy to your targeted audience. We will enrich you with all the details on how to be a successful SMM specialist.

Key Features

  • Learn about social media marketing services
  • How to use social media platforms
  • Core concepts of social media marketing
  • In-depth knowledge of Web analytics
  • Designing social media campaign
  • Familiarization of Social media marketing terms
  • Guidance regarding social media marketing internship
Who should take this course?

This social media marketing course is designed to suit everyone from beginners to professionals. This program helps in boosting the career of marketing professionals. It also helps individuals who want to pursue their careers in the social media marketing field.


Course curriculum
    • Social Media Marketing (SMM)
    • Social Media Optimization (SMO)
    • Social Media Statistics
    • Why use Social Media Marketing
    • Benefits of Social Media
    • Building Social Media Strategy
    • Social media marketing objectives
    • How big brands use SMM
    • Case studies of Brands
    • Impact of Social Media on SEO
    • Facebook account setup
    • Personal account properties
    • Facebook business page setup
    • Competition analysis
    • Cover photo designing
    • How to increase Facebook Fans.
    • Facebook marketing strategy (Calendar)
    • Page management options
    • Types of Posts and Statistics
    • Examples of Facebook Posts
    • User engagement metrics
    • Facebook Insights Tools
    • Facebook Groups
    • Facebook Apps creation
    • What is Facebook Advertising
    • Objectives of Facebook Ads
    • Likes & Engagements Campaign
    • Clicks & Conversions Campaign
    • Ad sets & Audience
    • Advanced Audience Targeting
    • Bidding & Budget Settings
    • Designing FB ads
    • Conversion Tracking
    • Remarketing Audience
    • Remarketing Campaign
    • Reports Management
    • Business Manager
    • Advanced Facebook settings
    • What is Twitter
    • Create a Twitter profile
    • Profile Settings
    • Twitter graphics design
    • Types of Post
    • Posting Strategy for Twitter
    • How to use Hashtags
    • Trending Hashtags
    • Engagement Metrics & Twitter Analytics
    • Twitter Ads 
    • Objectives in Twitter Ads
    • Selecting Target Audience
    • Creating Ads
    • Budget & Bid Settings
    • Conversion Tracking
    • Remarketing Strategy
    • Reports Analysis
    • What is Video Marketing
    • Statistics of Video Marketing
    • Creating a YouTube Channel
    • Customizing the YouTube Channel
    • Create a video marketing strategy
    • Viral video examples
    • Types of Video Posts
    • How to create YouTube Videos
    • How to Rank YouTube Videos on top
    • Custom settings in videos
    • YouTube Engagement Metrics
    • Increasing Subscribers
    • End Screens & Cards
    • How to use Playlists
    • Understanding copyrights and spam
    • YouTube Creator Studio
    • In-depth Statistics Analysis
    • YouTube Tools & Plugins
    • What is LinkedIn?
    • Benefits of LinkedIn Network
    • Create a LinkedIn profile
    • Optimizing the profile
    • Skills and Endorsements
    • Recommendations in LinkedIn
    • Creating new connections
    • Posting content in the profile
    • LinkedIn Groups
    • Finding Jobs in LinkedIn
    • Creating a LinkedIn company page
    • Customization of page
    • Posting in LinkedIn Page
    • Advertising in LinkedIn
    • Types of Ad Campaign
    • Targeting Options
    • Bidding & Budget
    • Reports Analysis
    • What is Instagram
    • Instagram statistics
    • How Brands use Instagram
    • Popular Instagram topics
    • Creating an Instagram Account
    • Tour of Instagram App
    • Content strategy for Instagram
    • Types of Content
    • Post Designing
    • How to use Stories?
    • How to use Hashtags?
    • Engagement Metrics
    • What is IG TV?
    • How to use IG TV?
    • Instagram Ads
    • Objectives of Instagram Ads
    • Reports & Analysis
    • What is Pinterest?
    • How brands use Pinterest
    • Creating a Pinterest Account
    • Customizing the Profile
    • Pinterest Pins Strategy
    • Boards on Pinterest
    • How to Create Pins
    • Pinterest Plugins
    • Custom Dimensions
    • Generating Engagements
    • Using Info Graphics
    • Integrating Pinterest in Site
    • Engagement Metrics for Pins
    • Pinterest Analytics
    • Pinterest Ads
    • Introduction to Quora
    • Benefits of Quora Marketing 
    • Creating Personal Quora Account
    • Profile Setup Guidelines
    • Quora Account Policies
    • Following Topics
    • Follow & connect with Contacts
    • Writing Answers on Quora
    • How to Engage with Users
    • Quora Engagement Metrics
    • Quora Analytics
    • Creating Quora Business Page
    • Answering questions as business
    • Quora advertising
    • Types of Quora Campaigns
    • Reports & Analysis
    • What is Document Marketing
    • Benefits of Document Sharing
    • Create Slideshare Account
    • Types of Documents
    • Keyword Research
    • Creating a document
    • Optimizing the Document
    • Generating Views & Engagement
    • Reports Analysis
    • How to Automate Social media
    • Benefits of Automation
    • Top social media tools
    • How to use Buffer App
    • How to use Hoot Suite
    • Image Editing Tools
    • Reporting Tools
Advanced Social Media Marketing FAQ’s:
1.What is the role of a social media marketing specialist?

Social media specialists are responsible for designing, planning, and implementing the company’s social media strategy to promote brands, increase followers base, and sales.

2.What are the different job titles in social media marketing jobs?

The different social media marketing jobs are.

  • Social media marketing specialist
  • Social Media Marketing Manager
  • Social Media Marketing Coordinator
  • Social Media Strategist
  • Social Media Director

3.How do I get an Advanced social media marketing certificate?

We provide you with certification upon the completion of the course and after clearing a standard test. Our certification has a standing and is accredited with several major organizations. It will make your hiring easier.

4.Do you help in building a social media marketing resume?

Yes, we will assist you in building social marketing resume in line with the requirement of the industry.

5.How does social media marketing vs traditional marketing fair?

Social media marketing is done via the internet and social media platforms and websites to reach its customers or create brand awareness, and promotion for increasing sales. Traditional marketing does not use the internet. It is done on print and television to reach their customers

6.What are social media marketing packages?

A social media marketing package means all the services provided for marketing your business. These packages include details like social media network, cost of social media marketing.

7.What is social network marketing?

Social network marketing is a form of marketing that takes place on social media platforms. To increase the network base of the company online.

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