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This training program is carefully crafted by our leading team of expert faculty working with leading organizations in the analytics domain. This skills enables marketers to measure, manage, and analyze marketing performance to maximize its effectiveness and return of interest. This gives you an insight into customer preferences and trends which will help make the right business decisions and strategies. This course will help you master all the techniques and skills. This course will help you in analyzing the data using various tools to enhance your business performance and achieve greater customer satisfaction.
Marketing Analytics Course Overview
Many Organizations have large amounts of customer data gathered from various sources to help them decide what the customer wants and trends in the market. This where comes into play. This person would analyze the data and help the businesses to maximize their performance and profit by reaching their goals effectively. This course will teach you how to use data analytics for marketing and get a higher return on investment. You will master marketing Analytics and be part of a never-ending career. This course will make you proficient in using tools and to be well versed with programs.
Marketing Analytics Course Key Features
- Fundamentals of Quantitative and Qualitative marketing strategies
- Learn about emotion-based selling through means-end theory and concept called laddering
- Regression analysis and brand equity
- Assist you with entry-level jobs, and internship
- Guidance in building a good resume
- Get Course Completion certification
- Provide you with a live example for practice
- Provide you with the syllabus for self-study
- Live instructor-led classes
- Important interview questions
Who should take this course?
This course primarily benefits marketers, entrepreneurs, and marketing analytics experts who want to improve their skills. Individuals want to pursue a career in the marketing domain. Online marketers who want to improve their marketing strategies. And professionals who want marketing analytics certification to boost their careers.
- Introduction to Data Analytics
- How to use SQL for Data Analysis
- Understanding Data Analytics Using R
- Exploring Tableau Desktop 10
- Understanding Business Analyst roles
- Practicing Data Analytics Capstone Project
- Advantages of Power BI
- Understanding Statistics and Probability
- Advanced Excel usage
- Learning about SAS
- What is Data Analytics domain?
- Understanding Data Analytics lifecycle
- What is R programming for statistical computing?
- Data visualization techniques in Tableau
- Statistics and probability essentials
- Define Data sampling, clustering, and plotting and uses of it.
- Advanced analytics using SAS
Top Hiring Company
Marketing Analytics FAQ’s:
Marketing Analytics helps businesses understand performance and return on investment through analysis of data. It measures, manages, and analyzes marketing performance to maximize its effectiveness and return of investment.
Start with SEO concepts and practice them till your perfect. Get certified and work with certified digital marketers. Learn key data analysis tools to be perfect in excel and their uses.
Location-based marketing allows organizations to target consumers at a personal level with offline and online messaging using their physical location. It allows marketers to reach specific customer segments with targeted offers at a store, events in the region, and more.
The average base pay of a marketing analytics manager is $99,275/yr.
Marketing analytics software encompasses tools and processes which enable the organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. This software help businesses collect data from multiple sources and channels to identify the kind of marketing initiatives for performing well.
Yes, many companies offer marketing analytics intern jobs as well as marketing analytics entry-level jobs. As this most popular contemporary field worldwide. And the job outlook for a marketing analytics career is huge.
Marketing metrics are numbers that need to be tracked continuously to understand marketing campaign status and whether they meet KPIs (key performance indicators) and business goals.
Marketing analytics platforms are software help marketers understand the effect of their marketing campaigns. The track website traffic, page views, click-through rates, and many others.
We provide you with marketing analytics certification upon the completion of the course. Our certification helps you gain trust and confidence among the companies hiring. Our certificate is accredited with many leading organizations and would be an advantage for your hiring.
Marketing analytics firms take advantage of the information from various programs and platforms and bring them together to see the big picture. And work on the campaigns need to be taken.
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Live Instructor-led classes
We would like to create the best learning and interactive environment for our learners as part of their online learning experience.
Expert & Certified Trainers
We have one of the best faculty, with our trainers having substantial real-time industry experience. And are proactive in providing you the best information.
Schedule your timings according to your convenience. No need to delay your daily work schedule.
Our learners are provided with real-time industry scenarios and also Industry-specific scenarios for practice and mock tests.
We provide our learners with online training videos and also have live training and practical sessions.
We provide round-the-clock assistance and we are yearning to solve your queries with help of our expert trainers.