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Search Engine Marketing Online Training (SEM)

Learn Search Engine Marketing (SEM) with FolksIT and become a professional SEM Analyst with certification. This SEM online training course is conducted to enlighten the consultants about the visibility of the keywords and the advertisement with keywords on the search engine. Our SEM course is specially designed for every individual who has interest in internet marketing.

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What Is Search Engine Marketing?

Search Engine Marketing

Our SEM Online Training includes a detailed study of Google AdWords, paid advertising campaigns, and optimizing and remarketing. In this training, we train to create website SEO tactics as well as implementing the techniques to support PPC strategies for campaigning the URL on each of the major PPC search engines. 

Search Engine Marketing Course Key Features:

  • Learn SEM (Search Engine Marketing) step-by-step
  • Importance of SEM in Digital marketing nowadays
  • 24/7 online support will be provided to the consultants.
  • Flexible schedule according to your convenience.
  • Resume preparation and job assistance will be provided.
  • SEM certification will be provided after the completion of the course.
  • Mock tests and mock interview sessions will be conducted.

Who should take SEM Online Course?

Our Digital marketing training is for beginners as well as the experts separately based on your convenience. You can pursue the course and add the certification to your resume.


Course curriculum
    • AdWords account setup
    • Creating AdWords account
    • AdWords dashboard
    • Bidding strategies
    • Understand CPC (Cost per click)
    • Understand ECPM (effective cost per mille)
    • Understand Per lead CPA(Cost per Acquisition)
    • What is Ad Server Display?
    • Connecting with Ad-networks
    • Working with Publishers
    • Working with Advertisers
    • Understand Ad Inventory
    • Concept of Video discovery ads
    • Understand the usage of Bumper ads
    • Creating the first campaign
    • Purpose of the campaign
    • Limits of Account in AdWords
    • Language and location settings
    • Networks and devices
    • Schedule of the campaign
    • Process of Ad delivery
    • Demographic bidding
    • Performing Keywords Targeting
    • Quality score and its importance
    • Different Keyword types
    • Ways of Placement targeting
    • Topics and interest based targeting
    • How to make Text Ads?
    • How to make Responsive image ads?
    • How to make Video ads?
    • How to make Dynamic search ads?
    • How to make Dynamic ads?
    • How to make Gmail ads?
    • How to make Lightbox ads?
    • How to make General purpose ads
    • Understand the concept of Remarketing
    • Affinity audience targeting
    • In-market audience targeting
    • Gmail users targeting
    • Location based targeting
    • Contextual targeting
    • Conversion tracking code
    • What is A/B testing?
    • First click attribution model
    • What is Last click attribution model?
    • Understand Time decay attribution model
    • Linear attribution model
    • Understand Cost per click (CPC)
    • Understand Cost per mile impressions (CPM)
    • Understand Cost per Acquisitions (CPA)
    • Understand Cost per view (CPV)
    • Concept of Return on ads spend (ROAS)
    • Target search page location
    • Enhanced cost per click (ECPC)
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Industry Trends
Search Engine Marketing FAQ’s:
1.Does FolksIT offer job assistance?

We vigorously provide placement assistance to all the consultants who have successfully completed the course from FolksIT. Thus, you can be placed in an extraordinary organization. We also help you with resume preparation and job interview as well.

2.How are FolksIT certificates awarded?

Once after the completion of the training program from FolksIT, you will be awarded with FolksIT course completion certification.

3.Do the job assistance program guarantee me a job?

Apparently no. our job assistance program is to help you land in your dream job. Our course offers you the potentiality to explore various competitive openings in this corporate world and find a well-paid job which matches your profile.

4.How qualified are the experts?

We have the industry best experts who are currently working professionals with minimum of 10+ years of experience.

5.Will I be given sufficient practical training for the Search Engine Marketing Online training course

Our course is designed to give hands-on experience to the consultants. This course is made in theoretical way which teaches the basics of each and every module and followed by the high intensity practical session which reflects the current challenges and needs of the industry.

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Live Instructor-led classes

We would like to create the best learning and interactive environment for our learners as part of their online learning experience.

Expert & Certified Trainers

We have one of the best faculty, with our trainers having substantial real-time industry experience. And are proactive in providing you the best information.

Flexible Schedule

Schedule your timings according to your convenience. No need to delay your daily work schedule.

Real-time Scenarios

Our learners are provided with real-time industry scenarios and also Industry-specific scenarios for practice and mock tests.

e-Learning Sessions

We provide our learners with online training videos and also have live training and practical sessions.

24/7 Support

We provide round-the-clock assistance and we are yearning to solve your queries with help of our expert trainers.

Why FolksIT

Extreme high-quality interactive training

Cutting-edge curriculum with job-ready training methodologies aligned with industry requirements.

Situational help and work assistance

Top-notch experts bring in the best practices and assignments, with live availability.

Learn & Practice on real-world problems.

Practice on real-world scenarios and data sets with hands-on experience.

A classroom like learning experience

Ultimate learning experience. Engaging, interactive, and communicative.