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Search Engine Marketing Online Training

Learn Search Engine Marketing (SEM) with FolksIT and become a professional SEM Analyst with certification. This SEM online training course is conducted to enlighten the consultants about the visibility of the keywords and the advertisement with keywords on the search engine. Our SEM course is specially designed for every individual who has interest in internet marketing.

4.5 Best Rated

Course Overview

Our SEM Online Training includes detailed study of Google AdWords, paid advertising campaigns and optimizing and remarketing. In this training we train to create website SEO tactics as well as implementing the techniques to support PPC strategies for campaigning the URL on each of the major PPC search engines. 

Key Features:

  • 24/7 online support will be provided to the consultants.
  • Flexible schedule according to your convenience.
  • Resume preparation and job assistance will be provided.
  • SEM certification will be provided after the completion of the course.
  • Mock tests and mock interview sessions will be conducted.


Who should take this course?

Our SEM training is for beginners as well as the experts separately based on your convenience. You can pursue the course and add  the certification in your resume.


Course curriculum
    • AdWords account setup
    • Creating AdWords account
    • AdWords dashboard
    • Bidding strategies
    • CPC
    • ECPM
    • Per lead CPA
    • Ad Server Display
    • Ad-networks
    • Publishers
    • Advertisers
    • Ad Inventory
    • Video discovery ads
    • Bumper ads
    • Creating the first campaign
    • Purpose of the campaign
    • Account limits in AdWords
    • Location and language settings
    • Networks and devices
    • Schedule
    • Ad delivery
    • Demographic bidding
    • Keywords Targeting
    • Quality score and its importance
    • Keyword types
    • Placement targeting
    • Topics and interest based targeting
    • Text Ads
    • Responsive image ads
    • Video ads 
    • Dynamic search ads
    • Dynamic ads
    • Gmail ads
    • Lightbox ads
    • General purpose ads
    • Remarketing
    • Affinity audience targeting
    • In-market audience targeting
    • Gmail users targeting
    • Location based targeting
    • Contextual targeting
    • Conversion tracking code
    • A/B testing
    • First click attribution model
    • Last click attribution model
    • Time decay attribution model
    • Linear attribution model
    • Cost per click (CPC)
    • Cost per mile impressions (CPM)
    • Cost per Acquisitions (CPA)
    • Cost per view (CPV)
    • Return on ads spend (ROAS)
    • Target search page location
    • Enhanced cost per click (ECPC)
Search Engine Marketing Online Training FAQ’s:
1.Does FolksIT offer job assistance?

We vigorously provide placement assistance to all the consultants who have successfully completed the course from FolksIT. Thus, you can be placed in an extraordinary organization. We also help you with resume preparation and job interview as well.

2.How are FolksIT certificates awarded?

Once after the completion of the training program from FolksIT, you will be awarded with FolksIT course completion certification.

3.Do the job assistance program guarantee me a job?

Apparently no. our job assistance program is to help you land in your dream job. Our course offers you the potentiality to explore various competitive openings in this corporate world and find a well-paid job which matches your profile.

4.How qualified are the experts?

We have the industry best experts who are currently working professionals with minimum of 10+ years of experience.

5.Will I be given sufficient practical training for the Search Engine Marketing Online training course

Our course is designed to give hands-on experience to the consultants. This course is made in theoretical way which teaches the basics of each and every module and followed by the high intensity practical session which reflects the current challenges and needs of the industry.

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Why FolksIT

Extreme high-quality interactive training

Cutting-edge curriculum with job-ready training methodologies aligned with industry requirements.

Situational help and work assistance

Top-notch experts bring in the best practices and assignments, with live availability.

Learn & Practice on real-world problems.

Practice on real-world scenarios and data sets with hands-on experience.

A classroom like learning experience

Ultimate learning experience. Engaging, interactive, and communicative.