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Google Analytics Online Training

FolksIT Google Analytics Training is led by industry experts who share their experience gained by working directly with multiple clients. Our standard course is purposive for beginners as well as experts. On our advanced course, you will learn enlightened analytics set up including advanced tracking, account configuration and auditing techniques. Our course is the perfect preparation for the people who is looking to achieve Google Analytics certification.

4.7 Best Rated

Course Overview

Google Analytics is one of the most powerful tool for measuring the performance of your website. This training provides a thorough understanding of the principles of data-driven decision making tool. You will be thoroughly trained in the installation of the code, web traffic study, demo graphics, browsing habits creating custom reports.

Key Features:

  • 24/7 support will be given by the experts
  • Flexible schedules according to your convenient timings
  • One-on-one training session will be given based on the requirement
  • Mock tests and mock interview sessions will be conducted to increase your confidence
  • Course completion certification will also be provided after the completion of the course


Who should take this course?

The course should be taken up by strategists and managers. They can use the Google analytics tool to see the position if their brand. Technical staff and IT should do the course in or der to improve the performance of their website. Designers and UX developers can do the course so that more functionality can be added on a website.


Course curriculum
    • Introduction to Google Analytics
    • Google Analytics Premium and Standard Comparison
    • Setup Google Analytics
    • Linking other Google Products like AdWords with Google Analytics
    • Schedule E-mail Reports
    • Google Analytics Key Term Metric
    • Dashboard Widgets
    • Intelligence Events
    • Audience Reports
    • Demographics Reports
    • Geo Report
    • Behavior Report
    • Engagement Report
    • Real-Time Report
    • Benchmarking Report
    • Users Flow Report
    • E- Commerce Report
    • AdWords Report
    • Social Report
    • Search Console Report
Market Overview
Google Analytics Online Training FAQ’s:
1.What are Google Analytics certification benefits?

Through Google Analytics certification you will gain an in-depth awareness into Google Analytics, which helps you better understand your website data. And thus, your certification enables you to become a qualified Web Analyst. All of these benefits will allow you to understand SEO campaign better and can show you more results.

2.Can we use Google Analytics for Mobile Apps?

Yes you can use Google Analytics in Android and iOS apps, authorizing you to take better decisions about the product and marketing optimization.

3.Is Google Analytics free?

Well, the answer is yes and no. Small businesses can use them without paying every month, whereas if you want to go for more advanced features or if you want to go for higher service then you should go for premium.

4.What is Google Analytics latest version?

Google Analytics 4 is the default Analytics program now and the previous version is Universal Analytics. You can run two in parallel.

5.What is Google Analytics?

A Google Analytics is a free website analysis platform which is offered by Google to help marketer’s track and report site movements. Once after the integration of its script into the website you can keep tracking the performance of the website in different forms. Google Analytics helps to analyze the information about the performance of the site and guide you in making decisions to improve the site as well as the revenue.

6.What is Behavior in Google Analytics?

Behavior helps you know how visitors are moving through your website and how they are interacting with your content. It helps you to optimize websites performance and conversions as per the preference of the site visitors. Behavior helps you assess the performance of the content and the actions visitors take on the website.

7.How can we set up and install tracking for mobile apps?

Few steps to set up and install tracking for mobile apps are:
You should enable app install tracking in your account for Android and iOS
You must update your Analytics SDK for Android and iOS
You should set up custom campaigns

8.What is the difference between clicks and visits?

Clicks means it is an action performed on a site or a product whereas the spending time of the user on a site is called visit.

9.What is meant by KPI in Analytics?

KPI means Key Performance Indicators. KPI metrics helps marketers analyze their websites based on the different business objectives. Few examples are:
Average time
Bounce rate and
Conversion rate

10.What is benchmarking?

Benchmarking metrics always encourages marketers to compare their sites to previous results according to the industry’s average. It is very useful in offering valuable context to business by giving the insights about the industry trends that helps to compare indicators to competitors.

11.What are the different types of product linking in Google Analytics?

The different types of product linking’s in Google Analytics are:

  • AdWords linking
  • AdSense linking
  • Adexchange linking
  • BigQuery
  • DoubleClick Bid Manager
  • DoubleClick Campaign Manager
  • DoubleClick Search
  • Google Pay
  • Postbacks
  • Search Console
12.What is RPC in Google Analytics?

RPC means Revenue per Click, which is the most important metrics in Google Analytics for E-Commerce tracking.

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